B2B outbound sales agency · Cold calling at the core

Referrals built your business. Cold calling will scale it.

We build and run your entire outbound sales function. We define your market, build the list, make the calls with real people, run email underneath, and book qualified meetings directly on your calendar. You close the deals.

45 minutes. We map your target market with you on the call.

unit / target-market-map / MSPs
Live

Companies in market

2,184

fit your criteria

Decision makers

3,412

verified before a dial

Conversations

38

this week

Meetings booked

6

60-day target: 8

Active lead stream

Illustrative sample. Your real map gets built with you on the call.

Running outbound for MSPs, IT and cybersecurity, SaaS, professional services, manufacturing, construction, and recruiting.

Most B2B companies grow the same fragile way

Referrals. Word of mouth. Whatever comes in this month. Great leads, and almost no control over when they show up.

Great when it's flowing

Referrals are the best leads there are. Warm, pre-sold, easy to close. Nobody's arguing that.

Brutal when it's not

You don't control the faucet. One slow quarter and the pipeline dries up with it, and all you can do is wait.

No second channel

Most growing companies have never had a real outbound engine running next to referrals. It works. It's also a full-time job that nobody on the team has time for.

How our outbound sales system works

Six steps, run the same way every time and built around your market. It's the same system we use to fill our own calendar.

  1. 01

    Phase 1 / Build

    Define the market and build the list

    We agree on who you sell to, then build a list of decision makers at companies that fit. Every contact is verified before anyone gets called.

  2. 02

    Set up the CRM and pipeline

    Pipeline stages, workflows, and follow up cadences, set up so nothing falls through the cracks and your team can run it after the engagement ends.

  3. 03

    Write the scripts and sequences

    Call scripts first, email sequences second. Written around how your buyers actually talk, and approved by you before anything goes out.

  4. 04

    Phase 2 / Run

    Make the calls

    Real people dialing your prospects, qualifying on the call, and handling objections as they come up. This is the engine, and it's done by humans, never an AI voice or an auto-dialer script.

  5. 05

    Run email underneath the calling

    Sequences on separate, warmed domains keep touching prospects between calls. Your primary business domain never sends a single cold email.

  6. 06

    Phase 3 / Book

    Book qualified meetings on your calendar

    Every prospect is qualified, noted, and handed off warm. You walk into each meeting knowing who they are and what they need. You close.

Industries we run B2B lead generation for

The system doesn't change between industries. The list, the scripts, and the definition of a qualified meeting do, and we build all three around your market.

MSPs

Where we started. Managed IT providers ready to add clients without waiting on referrals.

IT and cybersecurity

Security firms, VARs, and IT consultancies selling to buyers who stopped answering cold email.

SaaS

B2B software companies that need conversations with budget owners, beyond trial signups.

Professional services

Accounting, legal, consulting, and advisory firms that have lived on referrals for years.

Manufacturing

Manufacturers and distributors selling to procurement teams and plant leadership.

Construction

Commercial contractors and specialty trades going after GCs, developers, and facility owners.

Recruiting

Staffing and recruiting firms that need a steady flow of new hiring managers to work with.

Something else?

If your buyer is a business and picks up the phone, it can work. We'll tell you straight if it doesn't.

Book a call

The walkthrough

Watch the outbound system run

How the list gets built, what the calls and emails actually say, and what ends up on your calendar. Judge it yourself.

Unit Agency outbound sales walkthrough video

One outbound system. Three pieces.

Calling is the engine. Email runs underneath it. The system is what your team keeps.

The engine

Cold calling services, done by people

Real people getting your prospects on the phone. Every conversation is qualified and logged, and real interest turns into a booked meeting. You get meetings, not a spreadsheet of names.

Underneath

Email, running underneath

Sequences on separate warmed domains that keep prospects warm between calls and pick up extra pipeline in the background. Your business email never touches cold outreach.

Yours to keep

A pipeline system your team keeps

CRM setup, pipeline stages, workflows, call scripts, and follow up cadences. Built to be handed to your team and run without us when the engagement ends.

Our proof, in writing

The guarantee goes in the agreement.

Before we start, we agree in writing on what a qualified meeting is and how many we'll deliver in your first 60 days. If we miss that number, we keep working at no additional charge until we hit it. It's set before day one, so there's never a debate about it later.

Read the full guarantee

What you get

A complete outbound sales function, built so the math is obvious before you sign.

The Outbound Growth System

priced around what one new customer is worth_

  • Target market defined and verified decision maker list built
  • Prospects cold called by real people, every reply worked
  • Call scripts and email sequences written, run, and tightened as results come in
  • Email on dedicated warmed domains, running underneath the calls
  • CRM, pipeline, and workflows your team keeps
  • Qualified meetings booked on your calendar with full notes

The math

what one new customer pays you a year
you know this number
how long they stay
usually years
lifetime value of one new customer
the number that matters
our engagement
scoped against it
> the math_
clear before you sign

There's no rate card. We price around what your customers are actually worth. See how LTV-based pricing works.

Questions about outbound and appointment setting

Something not covered here? Call

+1 (203) 313-9954
Is this just another email blast service?+

No. Cold calling is the core of what we do. Email runs underneath it on separate domains. What we deliver is a qualified meeting on your calendar, not an open rate.

How is this different from hiring an SDR?+

Hiring an in-house SDR means recruiting, ramp time, tools, a list, scripts, and someone to manage all of it. Think of us as an outsourced SDR team that shows up with the whole function already built. And because the CRM, scripts, and cadences stay with you, you're in a better spot to hire your own reps later.

Do you only work with one industry?+

No. We run outbound for MSPs, IT and cybersecurity firms, SaaS companies, professional services firms, manufacturers, construction companies, and recruiters. See the industries we run outbound for. The system stays the same. The list, scripts, and qualifying criteria get built around your market.

Why lead with calling instead of email?+

Everyone has AI writing and sending cold email now, so inboxes are saturated and deliverability is harder than it has ever been. A real person on the phone didn't get commoditized the same way. Email still earns its place as a background layer. It just isn't the main event anymore.

Will this put my company's email domain at risk?+

No. All email outreach runs on separate sending domains we set up and warm specifically for your campaigns. Your primary business domain never sends a cold email.

What counts as a qualified meeting?+

A decision maker, at a company that fits criteria we agree on together, who shows up. We put that definition in writing before the first call, along with how many we'll deliver in your first 60 days.

How much does it cost?+

There's no flat rate. We scope every engagement around what a new customer is worth to your business, your deal size, and your market, then put it in writing. Here's how our LTV-based pricing works.

How fast do meetings start landing?+

The first 2 to 3 weeks go to setup: the list, the CRM, the scripts, and warming the email domains. That step doesn't get rushed, because rushing it is how agencies burn domains. Calling starts once the list and scripts are approved, and meetings follow from the conversations.

What do you need from me?+

About an hour up front to map your target market and ideal customer, sign off on the scripts, and then show up to the meetings we book. Outbound stops being your job.

Stop waiting on the referral faucet.

45 minutes. We map your target market with you and show you exactly what the first 30 days look like. If it's not a fit, you'll know fast.